Category Archives: Social Media

5 Ways To Lose Business By Not Being On Twitter

Video Transcrition

As the title suggests, in this short video I want to get across to business owners how by not being on Twitter they are in fact leaving money on the table and missing out on new potential business opportunities.

So I’m going to get straight into it:

Reason number 5. (Yes I’m going to do this backwards)

Twitter is an extremely fast way to get the message out. How else can your business connect with thousands of targeted prospects who have all actively opted in to receive your messages for a cost of zero. It’s Free!

Reason number 4 – Stay in the loop.

People might be talking about you or your business already on Twitter. And if you’re not there, questions go unanswered, and opportunities to engage and connect are lost. It’s an amazing tool for not only monitoring your brand but also to check in and follow related topics to your industry so that you can keep your ear to the ground.

Reason Number 3 - Refine your brand. 

Last week Joel Lunenfeld, vice president of Twitter’s global brand strategy, revealed that a huge 88 percent of Twitter users follow at least one brand, and more than 50 percent of users follow six or more brands. At the time of making this video Twitter are at 140 million users – an audience your business probably doesn’t want to miss out on.

In at number 2 – Networking

The separation now between you and meeting new valuable contacts for your business is so small. Being on Twitter means that you can look for key influencers in your market, and start to put targeted messages in front of them. Whether you’re looking to connect to form a partnership or position a product or service of high value. Twitter can help you jump from being invisible to that person to being right at the top of their consideration set.

And finally number 1…

This has to be the ability that Twitter gives you to engage with your customers or customers-to-be. Sure you can inform people about your company’s products or services but the magic happens when you stop tweeting and start listening. I think it was Richard Branson that said “you have two ears and one mouth, using them in proportion is not a bad idea!”. This is so true for Twitter. You can find out what people like about your services, what they don’t like, suggestions for improvement, and then you can talk to them.

The fact that you’re still watching this video means that you’re either on Twitter and not sure how or what you should be using it for – or you’re like many people who have been told enough times by colleagues, associates, or partners that you need to be on there.

Hopefully by now you’ve got 5 more reasons why your business should be on Twitter.

Questions?

If you’ve got any questions related to this video, please leave them in the comments section below and I’ll happily get back to you.  This is James Downton, at Froggo Marketing.  I’ll catch up with you next week.

 

3 Ways To Never Run Out Of Blog Content Ideas

When the creative part of your brain packs up and leaves it becomes impossible to think up of new ideas for your blog content.  No matter how hard you try… in fact, the more you try, the harder it gets to land a good idea.

What you’re missing is inspiration and in this short post I’ll be sharing 3 easy tips that you can implement to get your creative juices flowing again.  

#1 Google Reader

This has to go at the top of my list as it’s my favourite way to get a feel for what the latest hot topics are.  Google reader is a Google tool that brings all your favourite RSS feeds into one place.  It’s kind of like a newspaper that’s tailored specifically for you.  You decide on the subjects which is why it works so well if your blog is about a particular topic like SEO or web design.

3-Ways-To-Never-Run-Out-Of-Blog-Content-Ideas

You can scroll through all of the headlines and see what the main topics are about.  Perhaps there’s some ground breaking news in your industry that you can give your opinion about!

#2 LinkedIn Answers

Here you can ask questions about problems that you or your subscribers/customers are having and turn them into new posts.  It also works great the other way.  Go and find some groups that are in your industry/niche.  You want to pick the ones with the highest number of members with the most activity.  Monitor what’s being said, figure out who the key influencers are, and then answer any questions that they have with a new blog post.

Never run out of blog content ideas

“Hey Name, I saw your question about xyz.  I get asked this same question a lot, so you inspired me to write this blog post – hope it helps.”

Now you’re on their radar and you’ve just written a blog post that you know is genuinely of interest to people in your networks right now.  Of course this doesn’t just apply to LinkedIn – it works with Facebook groups and amazingly well with Twitter’s search engine.

#3 Tutorials

It’s a golden ‘oldie but it’s going in my top 3.  Tutorials are great because they solve problems instantly.  And where do people go to solve their problems? That’s right, Google (or Bing and Yahoo if you’re part of some kind of Google hate club).  So, despite the tutorial method being somewhat overused, it’s a great way to dramatically increase traffic to your site/blog from the search engines.

never run out of blog ideas

A great way to find highly effective blog titles for conversion is to use Google’s instant search feature.  The key is… don’t hit search! Just type a word, hit the space bar, and then type another word – see where it takes you!  Start with “how to…” for best results.  Another benefit to this method is that Google are of course giving you these suggestions because they’re popular right now!

how to get a flat stomach

What About You?

So those are my top 3 techniques for unblocking my creative pipes.  Let me know below what techniques work for you to never run out of blog content ideas.