Last Tuesday Google introduced a tool that enables website owners to disavow links to there website.
Disavow you say? Yes, the new tool allows you to login to your Google webmaster tools and completely deny responsibility for links that you specify that link back to your website.
If you’re a regular Google Webmaster Tools user the process of doing this is fairly straight forward. However, the tool itself is definitely not to be messed with. Think about it and ask yourself…
Why Would Google Create A Tool Like This?
If you thought the idea of SEO was to create backlinks to your website you’d be right. So why would anybody want to undo all that hard work? Matt Cutts explained in this video that the primary aim and focus of the tool is to help clean up any bad SEO that you might be being affected by. Perhaps you hired a cheap SEO that went out and used spammy robots to create poor quality content and then blasted that content out to some dodgy link networks that are linking back to your website. These are the type of links that Google are expecting you to want to clean up.
The other opinion is of course the opinion that I know a lot of SEO’s have already formed, which is that the big G might just be loosing the battle to Black Hat SEO. We’ve all seen it. As soon as Google shut down one loop hole, the Black Hatters find another way to manipulate the search results. Has it gotten out of control? So bad that Google don’t know which links are good and which are bad – they are relying on website owners to tell them which links they think are bad?
I’ll let you form your own opinion but either way, it’s very sneaky!
Does This Effect My Website?
Not if you’re a Froggo SEO client, and in most cases you probably won’t ever need to use this tool. If however you chose not to hire a professional SEO company that knows what they are doing and instead you actually hired these guys…
…you might want to check what sort of links are pointing to your website.
As always, questions and comments are welcome below. Also if you’ve actually used the tool please let us know what affect (if any) it’s had on your SEO performance.
Hello and welcome to this week’s Friday Video Blog.
A lot of companies often ask us to take a look at there website structure as they know that the way their website is coded plays a large part when it comes to ranking high in the search engines like Google, Bing and Yahoo.
If you’re missing crucial bits of code in your website’s structure your search engine optimisation strategy falls flat on it’s face, and that’s before you’ve even begun starting to think about your link building campaign – not to mention if you’ve already begun investing in SEO and your website’s structure isn’t set up right, you could be pouring money deep into the rabbit hole.
The good news is, the problem you’ve got is often easy to fix…
In this video I’ll be sharing with you the core things that you absolutely must have in place in order for your website to rank higher in the search engines.
The first thing we’re going to look at is the Title tag, which can be found in the header of all of your website’s pages. Each page should have a different title tag targeting a different keyword and should generally be kept under 60 characters as Google tend not to include anymore than that in their search results.
Meta Description Tag
Next is your Meta Description tag. This is the short description that gets displayed in Google’s search results underneath the page Title. Again, you can find this tag in your websites header section.
Like in the Title tag, you’re also going to want to get some keywords in here, preferably two. To make sure you don’t stuff your keywords be sure to use synonyms as Google are now pretty hot on this after their PENGUIN update.
In fact this goes for all of the content on your pages. When targeting a specific keyword or phrase, the use of synonyms will help you to stay under the radar and IF your site’s ranking took a slap from PENGUIN I’d advise you go back and check over your content and replace the overused keywords with synonyms, as this will help your site to come back up.
Your sites h1 tags are important too. Make sure you firstly have these on your page and your keywords are present in them. I’m not going to advise you to stuff keywords into your h1 and h2 tags but I would advise you at least have them on your page as this is the format that Google’s crawlers like to see. The crawlers are now more intelligent when working out what your page is about so, again, don’t stuff these with Keywords but make sure you have them.
Meta Robots Tag and Robots.txt File
Finally, and most obvious, but a major school boy error if not done correctly is your meta robots tag and robots.txt file if you have one.
If you’re new to SEO, I know that that might sound a little scary but all this is like what I’ve shown you. It’s a small line of code like this that tells the search engines whether or not they are aloud to list your site in their results. Can you imagine if this is setup to block them all?
Right.. so all you need to do is make sure that this is set to follow. If you see nofollow anywhere you NEED to change this.
That’s all for this video blog. If you have any questions at all you can leave them in the comment box below… and if you would like one of our team to check and make sure your site’s setup correctly you can contact our help desk using this email and we’ll schedule some time to help you out.
This is James Downton at Froggo Marketing – I’ll catch up with you next week.
The debate about how best to geotarget for international SEO is not by any means a new topic amongst search engine optimisers. The debate still goes on – what’s the best way to get your geotargeted content ranking for each specific country?
We’ve put this short infographic together to help you to understand the options available to you when geotargeting for international SEO. This is of course our own opinion and only you can decide based on your circumstances which option is best for you. Enjoy.
A lot of the companies that I train on SEO, whether it’s one-to-one consultancy, workshops, or our members in Froggo+, they all suffer from an initial overload of information which more often than not leads to overwhelm. This comes mainly because of the many SEO techniques there are that you can add to your optimisation tool belt.
Article Marketing, Blogging, Web 2.0, Forum Posting, Blog Commenting, Directory Listings, .edu and .gov sites, Link swaps, Press Releases, 3-way linking, Social Bookmarking, Pinging, Feed Syndication. Spinning, posting, commenting, submitting… the learning curve is steep and I can see how people can get overwhelmed.
In this post my aim is to cut through all the noise and give you what you need to know to have a successful SEO campaign. Great if you do your SEO in house and hugely beneficial if you buy it in as a service and want to avoid the SEO sharks.
Before Anything You Need To Understand How Search Works
We could have got our animators to make an amazing video showing “How Search Works” but we figured Matt Cutts does a pretty awesome job of it here:
(plus he’s a far bigger SEO nerd [like])
So you can see that Google is a database, a pretty huge one at that! Now, one thing to note here is that by doing “SEO” we can never manipulate the results that Google displays – This is what Google penalise against if they catch you. Instead, we get our results by creating and posting good quality content that positions us/you/me as the authority for our chosen keywords on external sites with a link back to the target URL (www.YourWebsite.com). This is what’s known as a backlink, and it’s these good quality relevant links that you need to focus on getting with your SEO efforts.
Here Are My 5 Tips To Cut Through The Noise And Easily Start Building Good Quality BackLinks For Your Website
00:49 – Get your customers or partners that you regularly work with to link to you.
01:24 – Recommended personally by the engineers at Google – Create a blog for your company.
02:06 – Create good quality unique content that visitors will want to share.
02:36 – Create PR opportunities.
03:20 – Relevant directories or listings.
I really hope this helps clear a lot of the confusion up and stops the overwhelm for anyone new to SEO. If you’re still unclear and have any questions please comment below. Additionally, if you just want to send me some love and appreciation, that’s also welcome.
Google have announced their latest algorithm update to follow Panda
The Google Penguin update seems to have upset a lot of website owners and put a BIG question mark over whether Google have been a little too harsh with this particular update.
From what we’ve seen across many of the websites we manage for our clients, Google seem to mainly be targeting sites that have too many instances of the same keyword used on the page.
If your keyword’s in your Title tag, your first headline, your second headline, and littered throughout the page with the same anchor-text keyword linking back, the odds are probably against you and you may have already been hit by Penguin.
Our design team have created the infographic below to help you make sense of it all.
The things you need on your site are engagement, involvement, and relevant activity. Some of this is a little bit more advanced. But here’s the thing about the way Google are kind of indexing things right now. If your site’s dead. If it’s just what is called a static site and nothing happening on there. It eventually just gets de-indexed. It just slips back, slips back, slips back, slips back, because other people are all competing for attention in your niche right? And these spiders are constantly weighing everybody’s website up against the other one to see how they’re performing. So you’ve got to keep content going all the time for your site.
Now we’ve got a little ninja trick that we use, or a judo trick depending on your vernacular, that we use that actually constantly updates the sites automatically so that you don’t need to worry about doing that. But if it’s not a live site, if it’s not active, then Google eventually deactivates it.
You leave some static content, but there’s some little boxes that you put on on some pages that you add in to your site that are constantly being refreshed. Constantly being updated. If you’ve got your Facebook profile linked to your website, you’re on Facebook, it can show up on your website. All of that kind of thing.
You’ve got to have relevant activity. Here’s the thing, the best website construction tool is WordPress. You can buy it for free. You can buy themes for about $15, $10. If you want to learn how to do it properly, the guy that’s ranking number one for WordPress training, I don’t know who he is, but it’s a guy called Controller.co.uk and for £300 a day, he’ll teach you how to use WordPress. I recommend you do also invest in Optimizepress. Optimizepress is awesome. It’s one of the best tools you could possibly come up against and roughly in about 60 hours you can become proficient at building your own website tool. So you’re looking at then about another, what, 2 or 3 days of WordPress. You’re looking at about a couple of grand there to become proficient at being able to do it. I’m just telling you how it is.
Or, you get some design professionals, you think actually Mark, you’ve already told me I’m in for 4 or 5 grand, I’m just going to get a designer in. So I’ve had a look at that as well just so I could do you a comparison. Because everything that I teach is verifiable and provable. Number one and the number two for website design was this guy called PomDesign, this guy called Creare Group. This guy, I don’t know quite what he’s thinking about but he’s charging you by the page. I don’t get that. i don’t understand why they’s charge you buy the page, it’s just another click press, and you know it’s just cut and paste. Well this guys gone, it’s £3750. Now, if they’re number one or number two organically on Google, they’re getting all of the traffic for website design which means their product is being bought which means you can be very sure lots of people are paying this price for having website design built. That’s what it costs to have website design done for you. Ok?
Then you’ve got to go and get it ranked. And here’s how you get it ranked. I don’t need to go through all of this. Inside WordPress, there’s a bunch of stuff that you’ve got to fill in correctly. It’s got some technical language attached to it. If you do that right with your keywords, you will get ranked. If you do it wrong, your site will be invisible. More often than not when I go to see a customer, a business customer, I say how are you getting on with your website. “Oh we don’t get a lot of visitors from that”. That’s because it’s invisible, did you know that? “No, we spent £25,000 on it”. Yeah, but the guy that built it for you hasn’t filled these things in which means Google can’t find it. Which means it’s invisible. More often than not, that’s what happens. So you’ve got to understand your tags. Now these are not marketing tags like if you’re going to put your keywords. It’s another word for a keyword. But inside Optimizepress you’ve got to put some words in the right places. You put your keywords in, you will rank. Very successfully. But, that won’t necessarily get you ranked. You’ve got to do off-page stuff. On-page stuff is your website and if you don’t do that right, you’re invisible, dead, you’re not even going to be found. So you’ve got to get that bit right. That’s higiene. The off-page stuff is what makes you look sexy. Because the off-page stuff is all about building links. And remember what I said before, everybody’s competing for attention, and the way Google works is they just go, you’ve got 300, you’ve got 350 links, ok you’re number one. And the guy who’s only got 300 eventually drops down, and down, and down. So nobody knows how Google creates it’s score by the way, everyone guesses. But people understand that there are certain best practices that do work and off-page link building does work.
The best way to significantly lower the amount of visitors bouncing off your website is to be more specific when it comes to your keyword choices. Long tail keywords do just that…
So What is a Long Tail Keyword?
As you probably may well know already, a keyword doesn’t have to be just one word like “golf” or “shoes”. It can contain more than one word, and so a long tail keyword is just that. If we were to take the keyword “shoes” and convert it to a long tail keyword it would look something like;
“white running shoes for women”
Much more specific right?
Long Tail Keywords Convert More Sales
It’s not surprising though, of course they’re going to convert more sales – people are being more specific as to what they want to find in the search engines. Someone who searches for “white running shoes for women” is a buyer. They are a buyer because they know exactly what it is that they’re looking for and if it’s your website that comes up and presents an answer, a solution if you like, to their need (the shoes) then you’re going to make that sale!
In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.
But here’s the best bit…
Long tail keywords are easier to rank for than the more generic single keyword or double keyword phrases.
Let’s use the shoe example again. Let’s say your site sells white running shoes for women. To start with, you might have thought about using a generic phrase such as shoes.
However, if you were to go with “shoes” as the keyword, you’d be facing huge competition from sites such as Office.co.uk and Jimmychoo.com. You’d be hard pushed to knock any of those sites off the first page of the search results unless you’re wanting to invest LOADS of money at a time.
More importantly, shoes is definitely not the best keyword for you to be going after anyway. Simply because many people who are searching for that keyword could be looking for any type of shoe. Mrs Bloggs is gearing up to run the London Marathon, she types “shoes” into the search engine and gets the latest six inch stiletto from Jimmy Choo! Not at all what she was looking for.
They’re probably not saying to themselves…
“I’m looking for a new pair of running shoes that will give me maximum support when training for the London Marathon this year”.
If they were they’d be searching for something other than “shoes”.
Herere are a few highly specific keyphrases that relate to customers who are much later in the buying cycle — at least at step three, probably at step four and possibly step five:
california mountain climbing tours
beginner mountain climbing in california
guided mountain climbing tours
mount shasta family climbing tours
Of course, these are just a few examples. I’m sure you could think of many more. However, the point is twofold;