Category Archives: News

New Internet Marketing Tool

Get more information about your clients

You will never have too much information about your clients, their attitudes and behaviour. Until now you had to collect it by yourself or by hiring company to do this for you, but Google decided to make this process much easier and introduced new tool, called “Consumer Barometer”.

This new tool provides a possibility to gather information about consumers in a very simple way. It can show you what is the role of search engines in the purchase process, how do consumers research and purchase products, how consumers access the internet and also let us compare purchase behaviour across countries. It allows you to describe your audience in gender, age, education and internet usage categories.

How does it work?

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Let’s assume that you want to know how many people, older than 40 years old, in United Kingdom thinks that the best websites are those, recommended by friends. In this case you have to visit “Consumer Barometer” website:  choose DATA MAP from menu bar, describe your audience by pressing Audience > Age > 40+. From the Topic column choose Consumer Attitudes > % of people who think that websites that are recommended by friends are more important than other websites, than choose your Country (UK in our example) and finally press GO TO GRAPH button, And you will get the graph which shows us, that 48% of people thinks that websites recommended by their friends are more important than other websites. So we can state, that half of your audience will not be attracted by internet ads. And this only small part of what this tool is able to do…

To whom is it useful?

To everyone who are going to use (or are using) internet marketing in their businesses. Let’s take another example. We are selling sports equipment  and in our opinion people only buy it from the stores. But is it true? We can use Consumer Barometer to check how many consumers search sport equipment online before actually buying it? Surprisingly even ¾ of consumers do this, and 29% people buy sports equipment online. This means, that maybe you even don’t know, but you are not reaching big part of your potential customers. 

We recommend you to try this tool, and your questions, comments and feedback are always welcome below.

 

“Hummingbird” useful to know for those who use internet marketing

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On 27 of September Google introduced new search algorithm called Hummingbird. Why it is called Hummingbird? Company claims that this algorithm is fast and precise as hummingbird.

This was the big day for Google because it is the biggest update in more than a decade. The last time Google did something as huge as this project, was in 2001. For comparison Google makes 500-600 small updates annually. But this doesn’t mean that Hummingbird is entirely new algorithm. Some of its 200+ parts, like PageRank are from older versions. Why? Because today they can’t offer anything better to replace old parts.

So, how does the new algorithm works, and why is it so different form older versions like “Panda” or “Penguin”?

The Conversational search is the biggest advantage of new version. Conversational search has natural language, semantic search and more built into it. Of course it is not working perfectly, but still it looks promising. Until this update Google was using keywords from query, to answer to question, but now search engine is paying more attention to whole query as a unit, whole sentence, not parts of it. It focuses on the meaning behind the words. For example you can ask Google “what’s the most northern part of United Kingdom?” And it will provide you an answer, that it is “Marshall Meadows Bay“, after that, you can ask more about the same subject, for example “how to get there? “ And it will provide you a route.

Why this is important to know for those who are interested in online marketing?

This update will affect 90% of all searches. Furthermore , it shows us what we can expect form the company in the near future. It is clear that websites with simple, informative and broad text will be at the highest Google search positions. So this update is useful not only for internet users, but also for those who use internet marketing.

 Questions, comments and feedback are welcome below.

New EU Cookie Law – Is Your Website Breaking The Law?

It’s funny how a small conversation can sometimes lead to a full on investigation sometimes…

Earlier this week, Gawain Lee Son (valued froggo client) from GoGreenForHomes gave me a quick call to ask my opinion on the new EU Cookie Law that comes in to place on 26th May 2012.  I’d heard about the disastrous launch of it in 2011 and thought nothing more of it until speaking with Gawain. Back then the ICO had agreed to a one year grace period until the new EU Cookie law will officially be enforced due to the lack of uptake.

It could be quite big stuff as the law will affect approx. 92% of websites, so I made this short video to explain what it means to you, and what we think (disclaimer: these are our own thoughts based on our own research) website owners should do about it across europe.

Resources:

Video Transcription

Hi Guys, it’s James Downton here from Froggo Marketing and it’s just a quick update about the new EU cookie law that a lot of companies are talking about at the moment.

Basically, If you you’ve got a website where you track cookies for any reason, it could be an affiliate program, it could be the simple use of Google Analytics, this stuff basically will apply to you.

The reason for it is to make less internet savvy people more aware of what cookies are and the uses of them and how they’re used on a website.  So there’s a few things that you need to do in order to get up to speed and comply with this new law.  The first thing is, when people come to your site, you need to tell them that you’re using cookies.  The second thing you need to do is tell them what type of cookies you’re using on your website.  And lastly, the most painful part, is that you actually have to gain consent.

Now, those are the three things that the ICO (they’re the board that are enforcing the rule) have told us that we need to be doing.  So over the last week, at Froggo we’ve basically been off looking around trying to find out what the best practices are to comply with this new rule.  And, I’ll be honest with you, it’s not been easy, we’ve not really found anything that has been solidified  or a tangible change that we need to make to comply.

So some of the suggestions that we came across were firstly to create a pop-up.  And this would be something that just came up and said, “You must click Yes to accept the cookies, or allow us to track cookies on your site.”  Now, that’s not going to be a good idea, mainly because most browsers block pop-ups.  They have done for the last three to five years and they continue to do so.  The second way that we’ve found was to just have like a light box that came over the website.  Basically doesn’t go away until you click ‘yes’ and accept the cookies which is just going to annoy people and probably have a massive impact on the amount of people that come and use your website.  The third way that we found, and this is our most favourite, is to display the privacy policy higher up the page.  Now this could be put in the header or just somewhere that’s more visible for people to actually see that there’s some new changes in your privacy policy.  So it could say, instead of privacy policy, “find out more about how our website works”, for example.  So it’s a little less strict then privacy policy.

So what’s the conclusion to all of this? Well, what we’re recommending people do, and this is only our own opinion based on the research that we’ve covered in the last week, but what we’re recommending is that people ‘seek to inform’.  All I mean by that is, they have on their website, somewhere where it says that you’re tracking cookies and how you’re actually tracking cookies on that site.   So if you want to find out a little bit more about it, I’ve put some useful links below this video and if you’re a Froggo client, no need to worry, as always – we’ve got your back!