Monthly Archives: February 2012

The Top 5 Must Follow Steps To A Best Selling Campaign

Video Transcription

So info-preneuring as a strategy, let’s get to the content of what you do.  Here’s your blueprint.  Here’s another money slide for you, you might want to write this down.  Info-preneuring as a strategy is you’ve got to have something to sell to somebody who wants what you have.

Now online, it’s easy to find those people and I’m going to show you how to do that in just a second but I want to make sure that you write that down for now.  Something to sell to someone who wants what you have.  Otherwise you’re having a hobby here, right? So you need to make money. It’s not a bad thing to want to make a profit. You’ve just got to deliver value. Ok, everybody got that?

Second thing is, you’ve got to have something to say and a specific way to position it.  And what I mean by that, is go back into the needs.  On the two days, if you come along, that diagram I showed you yesterday about why people buy, we go into the VERY specific details. Every component of that so that you’ll understand very clearly what you’ve got to do. Something to say and a specific way to position it.  Don’t do what everybody does and SPAM and go, “Buy my stuff” or “follow this link”.  That’s amateurs, they don’t know what they’re doing.  All they’re doing is irritating people and it does NOT work.

Here’s the third thing – you’ve got to have a proven, measurable, profitable system to follow.  A PROVEN, MEASURABLE, PROFITABLE, SYSTEM to follow.  Now, here’s another top tip on that one. It’s NOT a clickbank photograph.  It’s not a photograph of how much money I’m making from clickbank or somebody else is making on clickbank or the number of people who have subscribed today, it’s not that. It’s a system. It has steps.  Very clearly demarcated.  I’m going to give it to you today.  I’m going to give you that system.

And then when you get a little bit deeper into this, to make this complete for you, you have to have specific objectives with deadlines.  And if you don’t have specific objectives with deadlines for your clients, your people, if you’ve got employees, your business or your brand, you will not make progress.  You’ll drift.  Business is all about deadline.  Accounting is all about making a profit by a certain date. You drift without a deadline. Is that right?  Those of you that have got businesses?

And then the last one is you’ve got to have an effective and an active marketing plan.  Emphasis on EFFECTIVE and ACTIVE marketing plan.  And all of this can be delivered with the technology of the internet.

So, all of the things that Bob said last night, how do the guys take this and how do they apply the marketing to their projects in order to take those things forward.  Here it is in five bullet points.  

Something to sell to someone who wants what you have.  Means, create your product and find the market.  Something to say.  Means, to be articulate and think about the positioning of your marketing language, and the positioning of what it is you’ve got to say, and then there’s a specific way to position it, right?  And the system we’re going to cover off in a second.

How am I doing? Ok? We’re not getting lost in the overwhelm again? Cool, just checking in with you.

Now.  You’re getting paid.  Now, if you follow those five things, you can sit back and watch the till ringing.  I’ve got another version of this presentation that I deliver to businesses, and it’s called “How to make the till ring”.  As apposed to “internet marketing your way to millions”, which is, obviously, one of Bob’s brands.

Now you’re getting paid, and here’s the system.  You don’t need to write this down.  Just watch it because we’ll give you the slide.  This is the system but let me explain to you what the different parts of the system  are. 

Save Yourself £50,000 – Avoid The Shiny Buttons

Video Transcription

We’ve got some expert internet marketers in the room and they’ll agree with me on many of these things.

So, What we talked about yesterday for those of you that weren’t here, I thought one or two of you might come back, on the second day. So we talked about knowing your customer, knowing your business, knowing your brand and knowing your relationships but above all you need to know that you’re capable.

Here’s the first thing that I want to address in this potential internet marketing overwhelm that you face.  I need you to know that you’re capable.  Everybody can make money online. Everybody.  You need to know that you’re capable.  That big scary thing that’s in front of you, “because I don’t know stuff”, put that out of your mind.

So, by show of hands who holds this belief? Who believes, “I want to be capable”?

How many people who raised their hand can’t quite see the way that colour changes on the screen? How many people have told themselves a lie just with the raising of that hand? I wonder.  Because if you WANT to be capable, you’re lying to yourself.  I don’t want you to walk away from this seminar feeling that you’ve had a nice chinese meal and wondering why you’re hungry after an hour you left the seminar.  This is NOT one of those pumped up American, attitudinal, woop-dee-doo seminars, even though we’ve got a Woop-dee-doo American at the back of the room.  Just case and point, notice I’m still wearing shoes NOT trainers.

So, you might tell yourself this lie if you believe you want to be capable because I’m not here to give you that belief. You’ve got to know you’re capable. Now, this is really important for me as a mentor to you.  It has to come from in here.  You’ve got to know that you’re capable.  Now, I can’t help you if you don’t know that because you will continue to be mesmerized, like Homer Simpson, by shiny buttons, ooh beer over here, ooh there’s another shiny button over there.  You’ve got to know that you’re capable and I’ll tell you why.  If you hold that belief central to everything you do, you will save yourself thousands, and thousands of pounds.  You will make yourself immune to many of the shiny buttons that’ll come floating past you in the months to come.

Some of you may know from the last seminar, but for those of you that are brand new, I had a project.  My project that I’ve been working on, for nearly eighteen months, is a brand called themoneytracker.com and I’ve done lot’s on this.  I’ve nearly £200,000, £250,000 on this project.  This is a big global project.  But I was doing, it’s all based on original research, I’ve done aspects of concept testing, I’ve done brand testing.  I’ve done what I teach other people to do and I’ve done this on this project.  I’ve done software development like you wouldn’t believe.  I’ve got three different software houses working on this project and I’ve actually had three different web designers as well because the first two were rubbish.  We’ve done all sorts of BETA testing, and those of you that are my friends on Facebook (some of you are), if you’re not yet my friend on Facebook get your smartphone out and join me.  Go and ask me for a connection and join me on Facebook because I talk a load of drivvle but it’s nice.  It’s fun drivvle on Facebook.

So I’ve gone through the ringer on developing this internet based project, now for those of you that were here yesterday you’ll remember I said that my first company that I ended up selling was an internet based organisation. It was based on an internet based concept. This is going to be even bigger.  Why am I telling you this? I’m not selling anything to you on this, why am I telling you this?

Well it’s because I went after engine components. I wondered around the UK and abroad and I went and I bought loads of stuff off some of these people, you may recognise them and you may not recognise them but I bought loads of stuff off people and I bought engine components on my project, themoneytracker.com. Me, the marketeer. Me, the guru that knows everything that there is to know.  Got lead by the nose by the big shiny bulbs telling me that I needed to have this, and I needed to have this, and I needed to have this.  Now I’m not making any judgment on any of the names on that screen if you happen to know any of them, but none of them helped me with anything that had to do with online marketing.