So info-preneuring as a strategy, let’s get to the content of what you do. Here’s your blueprint. Here’s another money slide for you, you might want to write this down. Info-preneuring as a strategy is you’ve got to have something to sell to somebody who wants what you have.
Now online, it’s easy to find those people and I’m going to show you how to do that in just a second but I want to make sure that you write that down for now. Something to sell to someone who wants what you have. Otherwise you’re having a hobby here, right? So you need to make money. It’s not a bad thing to want to make a profit. You’ve just got to deliver value. Ok, everybody got that?
Second thing is, you’ve got to have something to say and a specific way to position it. And what I mean by that, is go back into the needs. On the two days, if you come along, that diagram I showed you yesterday about why people buy, we go into the VERY specific details. Every component of that so that you’ll understand very clearly what you’ve got to do. Something to say and a specific way to position it. Don’t do what everybody does and SPAM and go, “Buy my stuff” or “follow this link”. That’s amateurs, they don’t know what they’re doing. All they’re doing is irritating people and it does NOT work.
Here’s the third thing – you’ve got to have a proven, measurable, profitable system to follow. A PROVEN, MEASURABLE, PROFITABLE, SYSTEM to follow. Now, here’s another top tip on that one. It’s NOT a clickbank photograph. It’s not a photograph of how much money I’m making from clickbank or somebody else is making on clickbank or the number of people who have subscribed today, it’s not that. It’s a system. It has steps. Very clearly demarcated. I’m going to give it to you today. I’m going to give you that system.
And then when you get a little bit deeper into this, to make this complete for you, you have to have specific objectives with deadlines. And if you don’t have specific objectives with deadlines for your clients, your people, if you’ve got employees, your business or your brand, you will not make progress. You’ll drift. Business is all about deadline. Accounting is all about making a profit by a certain date. You drift without a deadline. Is that right? Those of you that have got businesses?
And then the last one is you’ve got to have an effective and an active marketing plan. Emphasis on EFFECTIVE and ACTIVE marketing plan. And all of this can be delivered with the technology of the internet.
So, all of the things that Bob said last night, how do the guys take this and how do they apply the marketing to their projects in order to take those things forward. Here it is in five bullet points.
Something to sell to someone who wants what you have. Means, create your product and find the market. Something to say. Means, to be articulate and think about the positioning of your marketing language, and the positioning of what it is you’ve got to say, and then there’s a specific way to position it, right? And the system we’re going to cover off in a second.
How am I doing? Ok? We’re not getting lost in the overwhelm again? Cool, just checking in with you.
Now. You’re getting paid. Now, if you follow those five things, you can sit back and watch the till ringing. I’ve got another version of this presentation that I deliver to businesses, and it’s called “How to make the till ring”. As apposed to “internet marketing your way to millions”, which is, obviously, one of Bob’s brands.
Now you’re getting paid, and here’s the system. You don’t need to write this down. Just watch it because we’ll give you the slide. This is the system but let me explain to you what the different parts of the system are.